Earth Beer Companies' new single hop XPA celebrates an all-around favorite...El Dorado! It's well known for its versatility - producing a balanced bitterness & a tropical fruit salad of punchy aromas. At 5%, this extra hoppy & highly drinkable Pale Ale is sure to satisfy even the biggest of hopheads!
Challenge: When Earth Beer Company contacted me, they were looking for an original illustration for their upcoming beer release. They wanted a surfy and fruity design with a Mexican influence. The illustration will be used as a beer can design, t-shirt design, and beer decal for the local pubs.
Package suggestion: Illustration package. Illustrations are a key factor in building a brand. They provide a great opportunity to communicate your vision, values, and emotions to your audience. They can be used in different areas of your brand. May it be on social media, your products, or as shirts and sweaters. Illustration can truly uplift your brand and create a connection with your audience.
Solution: during a video call, Earth Beer Company translated their needs and gave me freedom the to illustrate within the given space. I've created a surf-inspired feel good summer illustration. Down here you can see the complete layout of the can and the additional decal for the pub tabs.
Client - Earth Beer Company, Australia
Package - Drawing package/packaging
Illustration used for beer can, decal, and t-shirts